Census Partners

Content Strategy for Home Care

Build authority and trust with content that answers the questions families are asking when they need care.

Content That Converts

Families researching home care are looking for answers. What does home care cost? How do I know when it's time? What should I look for in an agency?

When your content answers these questions, you build trust before they ever pick up the phone. You become the expert they turn to.

We create content strategies that capture this search traffic and guide families toward choosing your agency.

Ned Mehic

My Thoughts on Why Content Strategy Matters

Ned Mehic - Founder, Census Partners

"Content isn't just about ranking - it's about being the answer when families are scared and searching for help. When your content genuinely helps someone understand their options, you've already started building the trust that leads to a phone call."

Our Content Process

Strategic content that serves both search engines and the families reading it.

1

Research

Identify the questions families ask and keywords they search throughout their care journey.

2

Plan

Create an editorial calendar mapping content to keywords and the buyer journey.

3

Create

Write authoritative, empathetic content that answers questions and builds trust.

4

Optimize

Track performance and continuously improve based on rankings and conversions.

Topics That Drive Admissions

We target the content topics that capture families at every stage of their search.

Awareness Stage

  • "Signs it's time for home care"
  • "What is home care vs home health?"
  • "How to talk to parents about care"
  • "Aging in place tips"

Consideration Stage

  • "How much does home care cost?"
  • "Home care vs assisted living"
  • "What to look for in a caregiver"
  • "Questions to ask home care agencies"

Decision Stage

  • "Best home care agencies in [city]"
  • "Home care services we offer"
  • "Starting home care - what to expect"
  • "Medicare/Medicaid home care coverage"
Get Your Content Strategy
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Ready to Build Your Content Engine?

Let's create a content strategy that positions you as the go-to authority for home care in your market.

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