How This Applies to Home Care Marketing
Accessibility matters especially for home care—your audience may include seniors with vision or motor impairments, or families researching on behalf of disabled loved ones. Accessible websites reach more potential clients while demonstrating care for all abilities.
Key accessibility elements: sufficient color contrast for readability, alt text on images, keyboard navigability, proper heading structure, and forms with clear labels. Test with accessibility tools and screen readers to identify issues.
Key Takeaway
Prioritize website accessibility both for reaching all potential clients and demonstrating your commitment to serving people with disabilities. Test regularly and address accessibility issues as part of ongoing site maintenance.