How This Applies to Home Care Marketing
Topic clusters help home care sites demonstrate expertise on core subjects. A “Dementia Care” pillar page might link to cluster content on Alzheimer’s care, memory care activities, caregiver training, and behavioral management. This structure signals comprehensive knowledge.
Plan clusters around your key services and family concerns. Each cluster builds authority on that topic, helping all related pages rank better. The internal linking structure also keeps visitors engaged with related content.
Key Takeaway
Organize content into topic clusters around your most important subjects. This structure signals expertise to search engines while providing visitors with comprehensive resources on topics that matter to them.