How This Applies to Home Care Marketing
TOFU content for home care addresses early-stage questions: “signs mom needs help at home,” “how to talk to parents about aging,” or “when is it time for home care?” This content reaches families before they’re actively shopping for agencies.
TOFU content builds awareness and trust early in the journey. Families who find your helpful content during early research often return when ready to choose an agency. It expands your reach beyond those already searching for home care specifically.
Key Takeaway
Create educational TOFU content addressing the questions families ask before they know they need home care. Capturing attention early positions your agency as a trusted resource throughout their journey.