How This Applies to Home Care Marketing
Testimonials are powerful for home care because families need reassurance about care quality. Written testimonials help, but video testimonials from real families are especially compelling. They show genuine emotion and build trust more effectively than written words.
Gather testimonials addressing different concerns: caregiver quality, communication, flexibility, specific care situations. Display them throughout your website, not just on a testimonials page. Match testimonials to relevant service pages.
Key Takeaway
Actively collect testimonials from satisfied families and caregivers. Use them strategically throughout your website, matching testimonial topics to page content. Video testimonials are particularly powerful for building trust.