Technical SEO

Technical SEO encompasses website infrastructure optimizations enabling search engine crawling, indexing, and ranking. It includes site speed, mobile-friendliness, crawlability, structured data, security, and architecture. Technical SEO creates the foundation for content and link-building efforts.

How This Applies to Home Care Marketing

Technical SEO issues silently undermine home care websites. Slow loading, mobile problems, or crawl errors can prevent even excellent content from ranking. Many agencies invest in content without addressing technical foundations.

Prioritize core technical elements: fast, mobile-friendly experience, proper indexation of important pages, security (HTTPS), and structured data implementation. Regular technical audits catch issues before they compound into ranking problems.

Key Takeaway

Establish technical SEO health before investing heavily in content or links. A technically sound foundation ensures your other SEO efforts can succeed. Conduct regular audits to maintain that foundation.

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