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Structured Data

Structured data is standardized code format helping search engines understand webpage content. Using schema.org vocabulary in JSON-LD, Microdata, or RDFa formats, structured data enables rich results, knowledge panels, and enhanced search listings by explicitly defining content meaning.

How This Applies to Home Care Marketing

Structured data helps search engines understand your home care business and services. Implement LocalBusiness schema with HomeHealthCareService type to define your agency. Add AggregateRating for reviews, FAQPage for FAQs, and Article schema for blog content.

Proper structured data implementation can earn rich snippets that increase click-through rates. Star ratings next to your search listing, FAQ dropdowns, and enhanced business information all come from structured data.

Key Takeaway

Implement structured data on all key pages to help search engines understand your content and earn rich results. Test implementations regularly with Google’s Rich Results Test tool.

Related Terms

Schema Markup Rich Snippet SERP Features

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