How This Applies to Home Care Marketing
SSL certificates are mandatory for home care websites. Families sharing contact information and care needs must trust their data is secure. Browser warnings on non-HTTPS sites immediately damage credibility and drive visitors to competitors.
Ensure your SSL certificate is properly installed and doesn’t expire. Mixed content warnings (secure page loading insecure elements) also create problems. Test your HTTPS implementation and renew certificates before expiration.
Key Takeaway
Maintain a valid SSL certificate with no mixed content issues. HTTPS is a baseline expectation—its absence signals unprofessionalism and untrustworthiness to families seeking care services.