How This Applies to Home Care Marketing
Facebook is typically the most valuable social platform for home care, as adult children (the primary decision-makers) are heavily represented. Content should address caregiver concerns, share helpful resources, and humanize your agency through caregiver spotlights and care tips.
Paid social advertising on Facebook enables precise targeting—you can reach adults with aging parents in your service area. Remarketing keeps your agency visible to website visitors. Social proof features like reviews and recommendations build credibility.
Key Takeaway
Focus social media efforts on Facebook for home care marketing. Balance organic content that helps and educates with strategic paid advertising targeting adult children of aging parents in your service areas.