Site Audit

A site audit is a comprehensive evaluation of a website's technical health, SEO elements, content quality, and user experience. Audits identify issues affecting search performance—broken links, crawl errors, duplicate content, speed problems, and optimization opportunities.

How This Applies to Home Care Marketing

Regular site audits catch issues before they significantly impact rankings. Common home care website problems include: slow loading from unoptimized images, broken links from removed pages, duplicate content across location pages, and mobile usability issues.

Use tools like Screaming Frog, Semrush, or Ahrefs for technical audits. Review Google Search Console for coverage issues and manual actions. Conduct audits quarterly and after major site changes to maintain technical health.

Key Takeaway

Conduct comprehensive site audits regularly—at least quarterly. Catching and fixing technical issues before they compound prevents ranking drops and maintains strong SEO foundation.

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