How This Applies to Home Care Marketing
Service area pages help home care agencies rank in cities and neighborhoods beyond their office location. A Phoenix-based agency serving Scottsdale, Tempe, and Mesa needs dedicated pages for each to rank in those local searches.
Effective service area pages include genuinely local content: area-specific testimonials, community information, local resource links, and detailed service descriptions for that area. Avoid thin pages that merely swap city names—Google recognizes and devalues this approach.
Key Takeaway
Create service area pages for major locations you serve, but invest in genuinely local content for each. Pages with real local value rank better and convert better than thin location-swap templates.