How This Applies to Home Care Marketing
Understanding intent guides content creation. “What is home care” indicates informational intent needing educational content. “Home care services Phoenix” shows commercial investigation. “Home care agency near me phone number” signals transactional intent ready for conversion-focused pages.
Analyze search results for target keywords to understand Google’s interpretation of intent. If results show comparison guides, Google sees commercial investigation intent. If results show listicles and educational content, informational intent dominates. Match your content to the dominant intent.
Key Takeaway
Always analyze search intent before creating content. Mismatched intent—like creating a sales page for an informational query—rarely ranks. Align content type with what searchers actually want.