How This Applies to Home Care Marketing
Home care decisions take time—families research extensively before choosing. Remarketing keeps your agency visible during this extended consideration period. Someone who visited your website but wasn’t ready to call might see your ad weeks later when they’re finally ready.
Create remarketing audiences based on page visits and behavior. Someone who viewed pricing pages indicates higher intent than a blog reader. Segment audiences and tailor messaging—general awareness for blog visitors, stronger calls to action for service page visitors.
Key Takeaway
Implement remarketing to stay visible during the extended home care decision cycle. The low cost and warm audience make remarketing one of the most efficient advertising tactics for home care agencies.