How This Applies to Home Care Marketing
Home care referrals come from two main sources: satisfied client families and professional referral partners (hospitals, physicians, social workers). Both require different approaches—client referrals need simple mechanisms to share recommendations, while professional referrals need relationship building.
Create systems to facilitate both: follow-up with happy clients requesting referrals, maintain active relationships with professional referral sources, and make referring easy with simple contact methods and clear value propositions.
Key Takeaway
Build systematic referral generation into your operations. The best marketing is delighted clients and partners actively recommending your services. Create processes to nurture and facilitate referrals consistently.