How This Applies to Home Care Marketing
Improving Quality Score reduces home care advertising costs. Create tightly themed ad groups with closely related keywords. Write ad copy that directly matches search intent. Send clicks to landing pages specifically relevant to the ad.
A home care ad for “dementia care Phoenix” should lead to a dementia care page mentioning Phoenix, not your generic homepage. This relevance improves Quality Score, lowering your cost per click and improving ad position.
Key Takeaway
Structure campaigns with tight keyword-ad-landing page relevance to improve Quality Scores. Higher scores mean lower costs and better positions, effectively stretching your advertising budget further.