How This Applies to Home Care Marketing
Families researching home care need quick answers, often during stressful situations. Slow-loading pages drive them to competitors. Mobile speed is especially critical since many searches happen on smartphones in hospitals or care facilities.
Common speed issues on home care sites include unoptimized images, bloated page builders, excessive plugins, and slow hosting. Use Google PageSpeed Insights to identify issues. Prioritize fixes that improve Largest Contentful Paint and reduce layout shifts.
Key Takeaway
Target sub-3-second load times on mobile devices. Regularly test speed using Google PageSpeed Insights and prioritize fixing issues that impact both rankings and user experience, especially on mobile devices.