Noindex Tag

The noindex meta tag instructs search engines not to include a page in search results. Unlike blocking crawling, noindex allows search engines to see the page but prevents it from appearing in search. Use noindex for pages you want accessible but not ranked, like thank-you pages or internal search results.

How This Applies to Home Care Marketing

Strategic noindex usage prevents low-value pages from diluting your site’s SEO focus. Pages to consider noindexing include: thank-you confirmation pages, internal search results, filtered archive pages, login pages, and utility pages that shouldn’t rank.

However, don’t noindex pages that could legitimately attract search traffic. Location pages, service pages, and blog content should remain indexed. Verify noindex isn’t accidentally applied to important pages—this is a common technical SEO issue.

Key Takeaway

Use noindex strategically for utility pages while ensuring valuable content remains indexed. Regularly audit your site for accidental noindex tags that may be blocking important pages from search visibility.

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