How This Applies to Home Care Marketing
Understanding nofollow helps evaluate link building opportunities. Links from major directories, social media profiles, and many news sites are typically nofollow. While they don’t pass direct ranking credit, they still provide traffic, brand visibility, and referral value.
Don’t dismiss nofollow links entirely—a nofollow link from a high-traffic senior living directory may generate valuable referrals even without SEO benefit. Focus link building efforts on earning editorial, dofollow links while accepting that a natural link profile includes both types.
Key Takeaway
Pursue high-quality links regardless of follow status. A healthy backlink profile naturally contains both nofollow and dofollow links. Prioritize relevance and referral potential alongside pure SEO value.