How This Applies to Home Care Marketing
Home care agencies often accumulate inconsistent listings from name changes, address updates, or staff using slight variations. “ABC Home Care” vs “ABC Home Care LLC” vs “ABC Home Care Services” creates confusion for Google and families searching for you.
Audit your NAP across major directories, social profiles, and citation sources. Use exact formatting consistently—the same abbreviations, suite numbers, and phone format everywhere. Tools like BrightLocal or Moz Local help identify and fix inconsistencies.
Key Takeaway
Conduct a thorough NAP audit and establish a single official version of your business name, address, and phone number. Correct inconsistencies across all platforms, prioritizing major directories and Google Business Profile.