How This Applies to Home Care Marketing
Home care decisions involve multiple touchpoints—a family might find you through search, read several blog posts, see a retargeting ad, then finally call after reading a Google review. Multi-touch attribution reveals how these interactions work together.
While sophisticated attribution requires advanced analytics, even basic multi-touch thinking improves marketing decisions. Ask new clients how they heard about you and what research they did. You’ll often find organic search, reviews, and website content all contributed to their decision.
Key Takeaway
Recognize that conversions rarely come from single touchpoints. When evaluating marketing channels, consider how they contribute to the overall journey rather than demanding each channel independently produce conversions.