How This Applies to Home Care Marketing
Home care agencies often serve multiple cities or have branch offices across regions. Each location needs its own Google Business Profile, location-specific website pages, and localized content strategy. Avoid duplicate content across location pages—each should have unique, valuable information.
Manage reputation across all locations, responding to reviews and maintaining ratings at each profile. Local citation building must be accurate for each location. Consider location-specific blog content addressing community-specific needs or events.
Key Takeaway
Treat each service location as its own local SEO project requiring dedicated attention. Generic location pages with only the city name swapped won’t perform—invest in genuinely unique, valuable content for each area you serve.