How This Applies to Home Care Marketing
MOFU prospects in home care have recognized they need help and are researching options. They’re comparing home care to assisted living, evaluating different agencies, and understanding what quality care looks like.
Effective MOFU content includes: comparison guides (home care vs. assisted living), service explanation pages, “what to look for” guides, caregiver qualification information, and cost comparison resources. This content helps families evaluate options with your agency positioned as an authority.
Key Takeaway
Develop content that helps families compare options and understand their choices. Position your agency as a helpful guide during their evaluation process, building trust that leads to choosing your services.