How This Applies to Home Care Marketing
Every page on your home care website needs a unique, compelling meta description. For service pages, include your service area and a reason to click. For blog posts, tease the value readers will gain. Always include action-oriented language.
Example: “Compassionate in-home care services in Phoenix, AZ. Our trained caregivers provide personalized assistance for seniors. Free consultation—call today.” This includes location, service, differentiation, and a call to action within the character limit.
Key Takeaway
Write unique meta descriptions for every important page, treating them as advertisements in search results. A compelling description can dramatically increase clicks even when you’re not the top-ranked result.