How This Applies to Home Care Marketing
Many families confuse Medicare home health (skilled medical care) with private-duty home care (personal assistance). Creating content that clarifies these distinctions serves both educational and SEO purposes. Searches like “does Medicare cover home care” have significant volume.
If your agency provides Medicare-certified home health services, optimize for these queries while clearly explaining coverage requirements. If you provide non-medical care only, content explaining the difference can capture searchers and redirect them to appropriate services.
Key Takeaway
Create clear content distinguishing Medicare home health from non-medical home care. This serves families while capturing search traffic from confused searchers—a significant opportunity regardless of which services you provide.