How This Applies to Home Care Marketing
For home care agencies, MQLs might include website visitors who view multiple service pages, download care guides, request information packets, or spend significant time on pricing pages. These behaviors signal genuine interest beyond casual browsing.
Defining MQL criteria helps prioritize follow-up efforts. Someone who downloaded your “Complete Guide to Choosing Home Care” and visited your service area page twice warrants immediate outreach, while a single blog visitor might receive automated nurturing first.
Key Takeaway
Establish clear MQL criteria based on actions that historically correlate with conversions. This ensures your team focuses energy on prospects most likely to become clients rather than chasing every website visitor equally.