How This Applies to Home Care Marketing
LSAs offer home care agencies prime visibility with a performance-based cost model. Appearing above traditional ads, LSAs capture high-intent searches with the Google Guaranteed trust badge. The pay-per-lead model can be more efficient than PPC for some agencies.
To qualify for LSAs, agencies must pass background checks and verify licensing. Lead disputes are possible for invalid contacts. Performance depends on review ratings, responsiveness, and geographic relevance. Competition varies significantly by market.
Key Takeaway
Consider LSAs as part of your paid strategy, especially if you qualify for Google Guaranteed status. The prominent placement and trust badge can generate qualified leads efficiently. Test against traditional Google Ads to determine which performs better for your market.