How This Applies to Home Care Marketing
Dedicated landing pages significantly improve paid advertising ROI. Instead of sending Google Ads clicks to your homepage, create landing pages specific to each campaign—a “Dementia Care” landing page for dementia-focused ads, location-specific pages for local campaigns.
Effective home care landing pages include: a clear headline matching ad messaging, key benefits and trust signals, social proof (testimonials, reviews), a prominent call-to-action, and minimal navigation distractions. Every element should guide visitors toward conversion.
Key Takeaway
Create dedicated landing pages for paid campaigns rather than using generic website pages. Match landing page messaging to ad copy, focus on a single conversion goal, and test variations to continuously improve conversion rates.