How This Applies to Home Care Marketing
Keyword cannibalization is common in home care SEO. Agencies often create multiple pages that all target “home care [city]“—a services page, a location page, and various blog posts. Instead of strengthening each other, these pages compete and weaken each other’s ranking potential.
Identify cannibalization by searching your site for ranking overlaps. If multiple pages rank for the same query on different days, or fluctuate in position, cannibalization may be the cause. Solutions include consolidating content, differentiating targeting, or using canonical tags.
Key Takeaway
Audit your site for keyword overlap. Each primary keyword should have one clear “target” page. Other content mentioning that topic should link to the target rather than competing with it. Consolidate thin, overlapping pages into comprehensive resources.