How This Applies to Home Care Marketing
JSON-LD schema helps home care websites earn enhanced search listings and communicate clearly with search engines. Key schema types include LocalBusiness (or HomeHealthCareService) for your agency, Article for blog posts, FAQPage for FAQ sections, and Review for testimonials.
Properly implemented schema can result in rich snippets showing your rating, service areas, or FAQ answers directly in search results—increasing click-through rates and visibility against competitors without schema implementation.
Key Takeaway
Implement JSON-LD schema for your key pages: LocalBusiness or HealthcareService on your homepage and contact page, Article on blog posts, FAQPage on FAQ sections. Test implementation using Google’s Rich Results Test tool.