How This Applies to Home Care Marketing
Joint Commission accreditation is a powerful marketing differentiator. Families may not understand the specifics, but “nationally accredited” signals quality. Healthcare referral sources do understand and may prioritize accredited agencies for referrals.
If you’re accredited, display the Joint Commission Gold Seal prominently on your website, marketing materials, and Google Business Profile. Explain what accreditation means and why it matters. This trust signal addresses family concerns about choosing a quality provider.
Key Takeaway
Make accreditation visible everywhere if you have it. If you don’t, consider whether pursuing accreditation could differentiate you in your market. Either way, highlighting the quality standards you do meet builds credibility with families evaluating options.