How This Applies to Home Care Marketing
Intent keywords help prioritize content and advertising investments. High-intent keywords like “hire home care” or “home care agency near me” indicate families ready to act—these warrant dedicated landing pages and higher ad bids. Research-intent keywords like “home care vs assisted living” indicate earlier-stage prospects.
Map your keywords by intent level. This reveals where you have content gaps and helps match content to user needs at each stage.
Key Takeaway
Categorize your target keywords by intent—informational, comparison, and action intent. Ensure you have appropriate content for each level. Don’t spend all resources on high-intent keywords; earlier-stage content builds the audience that eventually becomes high-intent.