How This Applies to Home Care Marketing
Impression share reveals competitive visibility in your paid search market. If your impression share for “home care Phoenix” is 40%, you’re missing 60% of potential visibility. Understanding whether loss is due to budget or rank helps determine whether to increase spend or improve Quality Score.
High-intent keywords warrant high impression share targets. If families are actively searching for home care in your area, you want to appear as often as possible. Lower-intent informational keywords may warrant lower impression share priorities.
Key Takeaway
Monitor impression share for your most valuable keyword sets. If you’re losing impression share due to rank, focus on Quality Score improvements. If due to budget, consider reallocating from lower-priority campaigns. For critical keywords, target 70%+ impression share.