How This Applies to Home Care Marketing
Understanding how families search for care is foundational to home care SEO. Terminology varies—some search “home care,” others “in-home care” or “senior care.” Some specify conditions, others locations, others cost concerns. Comprehensive keyword research reveals the actual language your market uses.
Primary keyword categories include: service type (personal care, companion care, skilled nursing), conditions (Alzheimer’s care, post-surgery care), modifiers (24-hour, live-in, hourly), geography (city, neighborhood), and intent (cost, reviews, near me). Target a mix across categories.
Key Takeaway
Conduct thorough keyword research using actual search data, not assumptions about how families search. Build a comprehensive keyword map covering all services and service areas, then systematically create content targeting valuable keyword clusters.