How This Applies to Home Care Marketing
The Helpful Content Update is particularly relevant for home care because it targets exactly the kind of content many agencies published previously—thin service pages, templated location content, and articles written for keywords rather than users. Agencies with genuinely helpful content benefit; those relying on SEO tricks suffer.
To align with this update, ask: “Would someone reading this content feel satisfied and helped?” For every page and article, there should be clear value beyond ranking for keywords. Content should demonstrate first-hand expertise and provide genuinely useful information families can’t easily find elsewhere.
Key Takeaway
Audit your content asking: “Is this genuinely helpful to someone researching home care?” Remove or substantially improve content that exists only for SEO purposes. Google increasingly recognizes and rewards authentic helpfulness over keyword-optimized but empty content.