How This Applies to Home Care Marketing
The Maps Pack is prime real estate for home care searches. When someone searches “home care near me” or “home care [city],” the Maps Pack appears prominently above organic results. Agencies in the Pack capture a significant share of clicks; those below may be overlooked entirely.
Ranking in the Maps Pack requires an optimized Google Business Profile, relevant reviews, proximity to the searcher (for “near me” queries), NAP consistency across the web, and signals of prominence like backlinks and citations. Competition varies dramatically by market.
Key Takeaway
Make Maps Pack visibility a primary SEO goal. Optimize your Google Business Profile completely, actively generate reviews, build local citations, and ensure NAP consistency. The Maps Pack is often where families click first for local home care searches.