How This Applies to Home Care Marketing
Tracking funnel conversion rates at each stage reveals where your marketing and sales process loses prospects. If many website visitors request information but few schedule consultations, that transition needs attention. If consultations rarely convert to clients, the assessment experience may need improvement.
Typical home care funnel stages and their conversion rates vary widely, but tracking your own benchmarks enables improvement. Measure: website visit to lead, lead to consultation scheduled, consultation to proposal, proposal to client. Each stage presents optimization opportunities.
Key Takeaway
Establish baseline conversion rates for each funnel stage, then systematically work to improve the worst-performing transitions. Even small improvements at each stage compound significantly—improving three stages by 10% each increases total conversions by 33%.