How This Applies to Home Care Marketing
Most home care content doesn’t require extreme freshness—“what is dementia” doesn’t change yearly. However, regularly updating existing content demonstrates site maintenance and can improve rankings. Google notices when pages are refreshed with new information, updated statistics, or improved formatting.
A content refresh strategy systematically updates your highest-value pages annually. This might include updating statistics, adding new sections, improving internal linking, or enhancing existing advice. Even modest updates signal to Google that your content is maintained and current.
Key Takeaway
Schedule annual reviews for your top-performing and strategically important pages. Update statistics, refresh examples, improve content based on new questions you’ve encountered, and add internal links to newer content. This maintenance keeps your content competitive long-term.