How This Applies to Home Care Marketing
While most agencies won’t conduct actual eye-tracking studies, understanding eye-tracking research informs effective page design. Users scan pages in predictable patterns—typically starting top-left, scanning headlines, and focusing on images of faces. Placing key information and CTAs in these high-attention zones improves engagement.
For home care websites, this means ensuring important elements (phone numbers, trust signals, CTAs) appear where eyes naturally go. Photos of caregivers and clients naturally draw attention and should be placed strategically. Headlines and key benefits should align with typical scanning patterns.
Key Takeaway
Apply eye-tracking principles to your most important pages: place CTAs where attention naturally flows, use images of people strategically to draw focus, and ensure key information appears above the fold and in scanning patterns. Tools like Hotjar provide attention heatmaps that approximate eye-tracking insights.