How This Applies to Home Care Marketing
External linking to authoritative healthcare sources strengthens your E-E-A-T signals. When your dementia care guide cites the Alzheimer’s Association or medical journals, it demonstrates that your content is well-researched and trustworthy—exactly what Google wants to see from YMYL content.
Link to authoritative sources when citing statistics, medical information, or research. Government health agencies (NIH, CDC), major medical associations, and peer-reviewed research make excellent citation targets. This practice not only improves perceived expertise but genuinely serves families by connecting them with additional reliable information.
Key Takeaway
Include relevant external links to authoritative sources throughout your educational content. This isn’t link-building for others—it’s demonstrating that your content is well-researched and trustworthy. Quality external citations strengthen your own credibility.