How This Applies to Home Care Marketing
Exit rate helps identify where visitors leave your site, revealing potential friction points or dead ends. High exit rates on service pages might indicate missing information or unclear next steps. High exit rates on blog posts might be normal—or might indicate missed opportunities to guide readers deeper into your site.
Context matters for interpreting exit rates. A high exit rate on your contact page is expected—visitors completed their goal. A high exit rate on a services overview page suggests visitors aren’t finding what they need or aren’t compelled to explore further.
Key Takeaway
Investigate pages with unexpectedly high exit rates, especially service and comparison pages where you want visitors to continue their journey. Add clear CTAs, internal links to related content, and ensure pages answer the questions visitors likely have.