How This Applies to Home Care Marketing
Evergreen content is especially valuable for home care because the fundamental questions families ask don’t change much year to year. Topics like “signs your parent needs home care,” “how to talk to parents about getting help,” and “what to expect from in-home care” remain relevant indefinitely.
Building a library of evergreen content creates compounding SEO value. A comprehensive guide published today can generate traffic for years with only occasional updates. Prioritize evergreen topics in your content calendar while using timely content (news, seasonal topics) for variety and engagement.
Key Takeaway
Build your content foundation on evergreen topics that will drive traffic for years. Audit and refresh evergreen content annually to maintain accuracy and competitiveness. The ROI of evergreen content far exceeds time-sensitive pieces over the long term.