How This Applies to Home Care Marketing
Entry page analysis reveals how families find your agency online. If most traffic enters through blog posts, your content marketing is working—but those posts need clear paths to service pages. If service pages are primary entry points, visitors have high intent—those pages must convert effectively.
Different entry pages warrant different optimization priorities. Blog post entries need compelling CTAs to continue the journey. Service page entries need strong trust signals and easy conversion paths. Homepage entries may need clearer navigation to help visitors find what they’re seeking.
Key Takeaway
Identify your top 10 entry pages and ensure each is optimized for its role. Blog entries should guide visitors deeper into your site. Service entries should facilitate conversion. All entry pages should create positive first impressions and clear next steps.