How This Applies to Home Care Marketing
Nurture sequences are valuable because home care decisions rarely happen quickly. A family might research for months before hiring. A well-designed nurture sequence keeps you helpful and visible throughout their journey without requiring manual follow-up for every lead.
Structure nurture sequences around the buyer journey: early emails educate about care options and what to consider; middle emails address common concerns and share client stories; later emails encourage consultations and explain next steps. Each email should provide value even if the reader never becomes a client.
Key Takeaway
Design nurture sequences to be helpful regardless of outcome. Include valuable standalone content in each email, not just teasers requiring conversion. This builds trust and ensures that even slow-moving prospects remember you positively when ready.