How This Applies to Home Care Marketing
Drip campaigns are valuable for home care because the decision timeline is often weeks or months. A family who downloads your caregiver guide isn’t ready to hire today, but a nurturing sequence keeps you top-of-mind as they progress from research to decision.
Effective home care drip campaigns might include: welcome emails with helpful resources, educational content about care options, gentle check-ins asking if they have questions, information about what to expect when hiring care, and eventually, soft reminders about scheduling a consultation.
Key Takeaway
Build drip campaigns around the buyer journey, not your sales agenda. Provide genuine value early (education, resources, empathy) before asking for conversion. Families will remember who helped them during research when they’re ready to hire.