Domain Rating (DR)

Domain Rating is Ahrefs' proprietary metric (0-100 scale) measuring a website's backlink profile strength based on the quantity and quality of sites linking to it. Similar to Domain Authority, DR helps evaluate competitive positioning and track link-building progress over time.

How This Applies to Home Care Marketing

Domain Rating provides another lens for evaluating competitive strength. While DA and DR don’t always correlate perfectly, both indicate relative authority. Home care agencies should track DR alongside DA for a complete picture of how their backlink profile compares to competitors.

Ahrefs’ DR tends to emphasize the quantity of unique linking domains, while Moz’s DA weighs link quality more heavily. For home care SEO, pursuing both breadth (many relevant directories and local sites linking to you) and depth (a few high-authority healthcare or news links) builds strong signals across both metrics.

Key Takeaway

Use both DA and DR for competitive analysis, but don’t obsess over either number. Both are proxies for what matters: a strong, relevant backlink profile that helps you rank for target keywords. Focus on earning quality links, and the metrics will follow.

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