How This Applies to Home Care Marketing
Demographic targeting helps home care agencies reach the right decision-makers efficiently. The primary audience for most home care marketing is adults aged 45-65 with living parents—the “sandwich generation” often researching care for aging parents while managing their own families.
On platforms like Facebook and Google, demographic targeting prevents wasted spend on unlikely prospects. Combine demographic targeting with behavioral signals (interested in senior care, recently searched care-related topics) and geographic targeting (within your service area) for maximum relevance.
Key Takeaway
Layer demographic targeting with other signals rather than relying on demographics alone. A 55-year-old in your service area who has visited senior care websites is more valuable than any 55-year-old regardless of other signals.