How This Applies to Home Care Marketing
Deep linking benefits home care SEO in two ways. First, internal deep linking helps visitors and search engines navigate from general pages to specific services or locations. Your homepage should link to service pages, which link to location-specific versions. This structure distributes authority throughout your site.
Second, external deep links—backlinks pointing to pages beyond your homepage—signal that specific content is valuable. A news article linking to your dementia care guide directly strengthens that page’s authority. When pursuing backlinks, target links to your most important service and content pages, not just your homepage.
Key Takeaway
Audit your backlink profile for deep link diversity. If 90% of external links point to your homepage, actively pursue links to key service pages and valuable content. Similarly, ensure your internal linking connects your most important pages throughout the site.