How This Applies to Home Care Marketing
CRO is especially valuable for home care agencies because the consideration phase is long and emotional. Small improvements to your website can significantly impact whether families choose to contact you or move on to a competitor. CRO focuses on removing obstacles that prevent conversion.
Common CRO opportunities for home care include simplifying contact forms (fewer fields often means more submissions), adding prominent phone numbers for families who prefer calling, improving page load speed, adding trust signals like reviews and certifications, and ensuring clear CTAs appear throughout the user journey.
Key Takeaway
Start CRO with your highest-traffic, lowest-converting pages—these represent the biggest opportunities. Use heatmaps to see where users click and scroll, then test hypotheses about what might improve conversion. Even small wins compound over time.