How This Applies to Home Care Marketing
A content calendar ensures your home care agency maintains consistent publishing that builds SEO authority over time. Without a calendar, content becomes sporadic—a burst of posts followed by months of silence. Search engines and audiences both prefer consistent, fresh content.
Effective home care content calendars account for seasonal trends (flu season awareness, holiday family conversations about care), awareness months (Alzheimer’s Awareness, Caregiver Appreciation), and evergreen topics that can be published anytime. Plan topics around your target keywords and buyer journey stages.
Key Takeaway
Create a 90-day rolling content calendar with topics mapped to target keywords. Include publishing dates, assigned authors, review deadlines, and promotion plans. Even publishing one well-optimized blog post per week builds significant organic traffic over time.