How This Applies to Home Care Marketing
Bylines are essential for home care content because of YMYL (Your Money Your Life) classification. Google wants to know who is writing content that could affect health decisions. Content authored by “Admin” or with no attribution appears less trustworthy than content with clear bylines showing author credentials.
Effective bylines for home care content might show credentials like RN, LCSW, or certified caregiving experience. Link author names to detailed bio pages that demonstrate expertise. For content reviewed by healthcare professionals, include a “Medically Reviewed by” note with the reviewer’s credentials. These signals support E-E-A-T and can improve rankings.
Key Takeaway
Never publish healthcare content without author attribution. Create author bio pages for all content contributors that highlight their relevant expertise. If using freelance writers without healthcare backgrounds, have content reviewed by a qualified professional and note this clearly.